Presentation of Self

Goffman takes a unique approach to the way we present ourselves to our peers. He likens our everyday interactions to that of a stage in a theater. I tend to agree with this notion as I don't believe that anyone is exactly what you see when you interact with them.

Let's take an analytical look at this idea and see how it relates to the study being done by Sut Jhally and his presentation on The Codes of Gender. To be honest there isn't much analysis that needs to be done regarding these two studies because they are inexorably related. The study done by Sut Jhally did take a couple new ideas and look at them, however, his entire presentation was done by taking Goffman's work and applying it to the field of advertising. 

Sut Jhally shows how women and men are presented in advertising and does a terrific job of breaking it down in order for us to understand. See my blog about Women in Advertising for an in depth analysis using Jhally's ideas.

Considering that The Codes of Gender is completely based on the work done by Eric Goffman, I would say that Goffman's work completely supports Sut Jhally's presentation. There is no way that you could separate the two. Jhally is simply taking Goffman's analysis and applying it to the world of advertising.