Favorite Ad Campaign

Sasquatch with his prize

My favorite ad campaign has to be that of the Jack Links messin with Sasquatch ads. The success of putting a mythical creature into an ad campaign without having it come off as being cartoonish is amazing to me.

Though the sasquatch in the ads almost looks like a deformed Chewbacca, the overall look is pretty hilarious. Big Foot has been depicted several different ways in the past. From the super scary to the extremely comical. Trying to find a balance between the two that actually works must have been a challenge but they pulled it off rather well.

Jack Links got one of there biggest breaks from their partnership with the world poker series as a sponsor. Through this partnership, Jack Links got a lot recognition. From there they launched into a massive ad campaign and from there came the messin with sasquatch angle.

The ads are great and pretty funny. However, I don't quite get the connection between beef jerky and Big Foot. The only relationship I can see is that maybe Big Foot enjoys the meat and is a carnivore but they don't really portray him as being a predatory type. The specifics of the ads are lost on me but the overall effect is still pretty amusing.

Jack Links ads may not make perfect sense but their beef jerky is still delicious. I usually don't get it though because no matter how delicious they are, they are ridiculously expensive and I usually just get the generic brand. But don't tell sasquatch that.